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Web development
The Luxury Brand PPC Advertising
PPC Campaign for Raptor: The Luxury Brand
The Challenge
Raptor The Luxury Brand, a premium cleaning service provider, needed to increase lead generation and improve brand awareness among affluent clients. Despite their impeccable services, they struggled to capture the attention of high-value customers in the luxury market.
Our Approach
Intellec IT Ltd. developed a comprehensive PPC strategy to position Raptor as a top choice for luxury cleaning services. Here’s how we approached the challenge:
- Google Ads Campaigns
- Keyword Optimization: Focused on premium keywords like “luxury cleaning services near me” and “eco-friendly home cleaning.”
- Targeted Location Ads: Concentrated on high-income neighbourhoods and affluent areas to attract the right clientele.
- Ad Messaging: Highlighted Raptor’s eco-friendly cleaning solutions and unmatched service quality.
- Social Media Campaigns (LinkedIn & Facebook)
- LinkedIn Targeting: Ran sponsored posts for property managers, business owners, and luxury property professionals.
- Visual Storytelling on Facebook & Instagram: Used high-quality visuals of before-and-after results and customer testimonials to emphasize Raptor’s premium services.
- Lead Generation Tools
- Custom Forms: Implemented lead capture forms directly in ads to streamline inquiries and appointment bookings.
Project Results
- 50% Increase in Leads: The campaign significantly boosted inquiries from high-value customers.
- Enhanced Brand Visibility: Raptor became a recognized name in its target market, solidifying its position as a luxury service provider.
- $25 CPL: Cost per lead was optimized, resulting in cost-effective and qualified lead acquisition.
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Client Testimonial
"Working with Intellec IT Ltd. was a game-changer for us. Their PPC strategies brought us high-quality leads and boosted our visibility in the luxury market. The team’s expertise and dedication truly set them apart!"
Raptor The Luxury Brand