🏅
Web development
Little Spicy Restaurant PPC Advertising
PPC Campaign for Little Spicy Restaurant
The Challenge
Little Spicy, a thriving restaurant known for its flavorful dishes, aimed to grow online orders and bookings. Despite a solid reputation among loyal customers, they faced challenges expanding their local reach and maximizing online engagement during peak times and special promotions.
Our Approach
At Intellec IT Ltd., we crafted a highly targeted PPC campaign tailored to Little Spicy’s needs. Our approach involved:
- Google Ads Campaigns
- Location-Based Keywords: We targeted search terms like “best restaurant near me,” “spicy food delivery in [location],” and “online restaurant booking.”
- Ad Extensions: Integrated call, location, and site link extensions to enhance convenience for users looking to book or order.
- Social Media Campaigns (Facebook & Instagram)
- Dynamic Ad Content: Designed visually appealing ads showcasing popular menu items, exclusive offers, and customer reviews.
- Custom Audiences: Targeted food enthusiasts within a 10-mile radius of the restaurant to drive relevant traffic.
- Remarketing Campaigns
- Personalized Ads: Engaged previous website visitors with remarketing ads, offering discounts on their next order or booking.
Project Results
- 30% Increase in Bookings: The campaign substantially increased restaurant reservations, especially during promotions and peak hours.
- 40% Increase in Online Orders: Local targeting and dynamic ad content contributed to significant delivery and takeout orders growth.
- 4:1 ROAS: Little Spicy earned four dollars in return for every dollar invested in PPC, showcasing the campaign’s strong performance.
⭐
Client Testimonial
"Intellec IT Ltd. transformed our digital presence! Their PPC campaign not only brought in more customers but also significantly increased our bookings and online orders. We couldn’t be happier with the results!"
Little Spicy Restaurant